Theodore Schweitz

On a recent trip to Los Angeles, I took some time to visit a couple of the most influential local grocers/co-ops, and unique restaurants.  Yep, the entire day was about eating.  I’ve made this same trip each spring to check on many of the same stores to see how they interpret changing customer demands and … Continue reading Food Trends – A View From LA

Trade show activations are an opportunity to interact with prospective buyers and create an on-brand impression.  But, they only work if they make an impression that attendees remember.  I was at Natural Products Expo West in LA a couple of weeks ago, and when I asked buyer friends which booths they liked the best, they … Continue reading Making the Best Booth – Ideas From Expo West 2018

Last week, I attended the Natural Products Expo West food show in Anaheim California.  The show featured innovative natural and organic food and beverage delicacies.  Prior to the tradeshow, industry leaders spoke about current trends. One of the sessions was a panel of retailers, including: Sprouts Farmer’s Market (national chain), Lucky’s Market (regional chain), and … Continue reading Food Narratives: Telling Food’s Story

I am excited to be representing ad agency Morsekode in LA at the Natural Product Expo West show next week! They have a new Sports & Entertainment offering, that leverages their proven brand strategy, digital experience design, and content creation expertise to bring consumers, brands, and musicians/athletes together. They help create mutually beneficial marketing partnerships where … Continue reading Morsekode – Exciting Partnership for Expo West

Nicollet Mall: Eight blocks of event activations St. Paul: Spent $1M to build an Ice Palace Radio: Ads for expensive rock/pop concerts Roads: Full of lost Uber drivers   Yes, its Super Bowl LII weekend in Minneapolis There are almost an infinite number of Super Bowl marketing activations happening in Minneapolis that could be discussed, … Continue reading The Best of Super Bowl Live

Many people talk about starting a new business, but the Startup Capital of THE NORTH Showcase, produced by MN Cup and Greater MSP, highlighted the Minnesotans who have actually jumped into starting business.  Hint: they are really good at it.  The showcase highlighted leading MN startups, including the craft food community, sports, and student startups, plus select MN Cup participants. … Continue reading Minnesota Startups Take the Stage During Super Bowl LII Week Activities

I’ve begun my journey to find the next exciting employment opportunity. Thanks for joining me! Today I put up my resume and five cases to help you learn a little bit more about me.  What I’ve done, where I’ve been, etc.  The cases are meant to showcase how I can strategically lead a team to … Continue reading The Journey Begins